Salomon, the French Alps-born outdoor performance brand founded in 1947 in Annecy, has built its legacy through decades of innovation, craftsmanship and a passion for movement. From its roots in mountain sports to its growing presence in fashion and contemporary culture, the brand continues to evolve while staying true to its performance-driven heritage.
On May 28, Salomon officially announced Jisoo as its newest Global Ambassador, marking a new chapter for the brand. Known for her effortless style and global influence, Jisoo embodies the spirit of movement, freedom and self-expression that has long defined Salomon.
The partnership brings together Salomon’s outdoor heritage and Jisoo’s modern cultural influence, highlighting the growing connection between performance, lifestyle and fashion.
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