Swiss luxury watchmaker Jaeger-LeCoultre has welcomed SEVENTEEN’s Joshua as its newest Friend of the House.
The announcement was made through The Hour Before, a series that offers a closer look at the people behind their craft. More than an interview, the format is designed as a moment of connection, using the precision and artistry of watchmaking as a starting point to explore personality, creativity and personal journeys.
Throughout the series, parallels are drawn between horological craftsmanship and artistic life, highlighting values such as discipline, repetition, teamwork and the pursuit of progress over time.
For the feature, Joshua wears the Reverso Tribute Geographic, a stainless steel timepiece measuring 49.4 x 29.9 mm. Powered by a manual movement, the watch combines the iconic Reverso design with a geographic complication, reflecting the Maison’s long-standing expertise in fine watchmaking.
Known for his refined style and thoughtful presence, Joshua brings a contemporary perspective to the Maison while sharing an appreciation for craftsmanship and attention to detail. His appointment marks a new chapter between the artist and Jaeger-LeCoultre, bringing together modern creativity and Swiss watchmaking tradition.
Watch Joshua’s full conversation in The Hour Before and discover more about his journey as a member of SEVENTEEN with Jaeger-LeCoultre through the Maison’s official channels.
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