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Tod’s has named HAN of Stray Kids as its newest Brand Ambassador, bringing together the Italian luxury house’s heritage of craftsmanship with one of K-pop’s most recognised artists.

Known for his creativity, individuality and global appeal, HAN represents a new generation of talent while reflecting the values that have long been associated with Tod’s. The collaboration highlights a shared appreciation for quality, contemporary style and the effortless elegance that sits at the heart of Italian living.

To mark the announcement, Tod’s released a series of campaign images featuring HAN in some of the brand’s signature pieces. Wearing the iconic Pashmy Jacket and Red Dot Sneakers, he brings his own modern perspective to the house’s refined aesthetic, balancing relaxed sophistication with understated luxury.

The campaign offers a fresh interpretation of Tod’s contemporary elegance through HAN’s authentic sense of style and individuality. His natural confidence and youthful energy complement the brand’s timeless approach to fashion, creating a connection between heritage craftsmanship and modern culture.

The collaboration also reflects Tod’s growing connection with a younger global audience. While rooted in Italian craftsmanship and timeless design, the brand continues to embrace contemporary voices that bring a fresh perspective to its collections.

With HAN now joining the Tod’s family, the partnership brings together fashion, culture and modern luxury through a shared appreciation for individuality, craftsmanship and effortless style.

For the feature, Joshua wears the Reverso Tribute Geographic, a stainless steel timepiece measuring 49.4 x 29.9 mm. Powered by a manual movement, the watch combines the iconic Reverso design with a geographic complication, reflecting the Maison’s long-standing expertise in fine watchmaking.

Known for his refined style and thoughtful presence, Joshua brings a contemporary perspective to the Maison while sharing an appreciation for craftsmanship and attention to detail. His appointment marks a new chapter between the artist and Jaeger-LeCoultre, bringing together modern creativity and Swiss watchmaking tradition.

Watch Joshua’s full conversation in The Hour Before and discover more about his journey as a member of SEVENTEEN with Jaeger-LeCoultre through the Maison’s official channels.