SINGAPORE: MEDIHEAL has officially announced EXO member KAI as its newest global muse, introducing the collaboration on June 29 through a campaign that reflects the brand’s science-led approach to skincare.
Founded on the principles of dermocosmetics, MEDIHEAL combines skincare science with beauty to provide solutions for a wide range of skin concerns. Built on exclusive ingredients and advanced technologies, the brand develops research-backed skincare designed to deliver effective, everyday results.
The first campaign images feature KAI wearing MEDIHEAL’s signature white lab coat, reflecting the brand’s science-driven identity. He is seen demonstrating MEDIHEAL’s global No. 1 toner pads, including the PDRN Lifting Pad, with the clean, minimalist visuals highlighting the brand’s focus on practical skincare backed by research and innovation.
KAI’s appointment marks a new chapter for MEDIHEAL as the brand continues to strengthen its presence in the global beauty market. Through this collaboration, MEDIHEAL continues to highlight its commitment to research-driven skincare and innovative solutions designed for everyday use.
Additional campaign visuals and product-focused content featuring KAI are expected to be released in the coming weeks.
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