Lancôme has officially named Taiwanese pop icon Jolin Tsai as its new Asia-Pacific (APAC) Ambassador, marking a new chapter for the luxury beauty house alongside the launch of its latest skincare innovation, Absolue Longevity MD.
A seven-time Golden Melody Award winner, Jolin Tsai is one of Asia’s most influential pop artists. Known for her creativity, authenticity and confidence, her appointment reflects Lancôme’s vision of empowering individuals to embrace beauty while celebrating self-expression at every stage of life.
As the face of the campaign, Jolin introduces Absolue Longevity MD, Lancôme’s first skincare collection developed around Longevity Integrative Science™, a science-driven approach that focuses on supporting the skin’s visible biological age rather than simply addressing chronological aging.
At the heart of the collection is Mitopure™ by Timeline, an advanced longevity ingredient derived from Urolithin A through a partnership with Swiss biotech company Timeline. Designed to support mitochondrial function, it helps improve skin vitality, resilience and natural renewal over time.
The Absolue Longevity MD collection is tailored to different stages of skin aging through three targeted routines:
- Anticipate helps preserve youthful-looking skin and defend against early signs of aging.
- Intercept supports skin renewal while improving firmness and radiance as visible signs of aging become more noticeable.
- Reset is formulated for mature skin to help restore vitality, improve bounce and support skin recovery.
Lancôme also introduces Cell BioPrint™, an advanced skin analysis technology developed with Korean beauty tech company NanoEnTek. By analysing key skin biomarkers, the device assesses the skin’s visible biological age and recommends a personalised longevity skincare routine tailored to individual skin needs.
The Lancôme Absolue Longevity MD collection is now available at the Lancôme ION Orchard Boutique, Lancôme counters islandwide and online.
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