Actress Go Youn-jung has joined Tiffany & Co. as its newest ambassador, marking another major move into luxury fashion and jewellery for the Korean star.
Go Youn-jung has steadily built her name through a string of popular dramas, including ‘Sweet Home,’ ‘Alchemy of Souls,’ ‘Moving,’ ‘Resident Playbook’ and ‘Can This Love Be Translated?’
Her work has also brought growing recognition in recent years. She received the Best New Actress award at the 2024 Blue Dragon Series Awards for Moving, followed by Best Actress for TV Drama at the 2025 FUNdex Awards for Resident Playbook. In 2026, she received Best Character, Actress and Best OTT Artist at the Asia Star Entertainer Awards, as well as the Popular Star Award and Global Icon Award at the 5th Blue Dragon Series Awards.
As Tiffany & Co.’s new ambassador, Go Youn-jung is set to appear in upcoming campaigns featuring some of the house’s signature jewellery, including Tiffany Bird on a Rock and Tiffany HardWear.
With 189 years of jewellery heritage behind the house, Go Youn-jung brings her modern, understated style to Tiffany & Co. as its newest ambassador. Her new role marks another step in her growing presence across fashion and luxury, with more campaigns featuring the actress expected to follow.
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