Italian luxury fashion house Gucci has officially announced South Korean actor Park Bo Gum as its newest Global Brand Ambassador on November 5, 2026.
Gucci welcomed the actor through a newly released film, accompanied by the caption,
“Our latest Global Brand Ambassador enters the Gucci family.”
The appointment adds to Park Bo Gum’s growing portfolio of international brand ambassadorships. In 2022, he became a Global Ambassador for French luxury fashion house CELINE, followed by Swiss luxury watchmaker OMEGA in 2025. More recently, in April 2026, he was appointed Dyson’s Brand Ambassador for the Asia-Pacific region.
His latest appointment comes as Gucci continues to shape its creative direction under Creative Director, Demna who took on the role in July 2025.
Speaking about joining the Italian fashion house, Park Bo Gum shared:
“I am delighted to be part of writing a new story built upon Gucci’s century-long heritage. I look forward to gaining a deeper understanding of the style language Demna will bring to Gucci and embarking on a journey to introduce another layer of aesthetics.”
As Gucci’s newest Global Brand Ambassador, Park Bo Gum is set to represent the fashion house through upcoming events and brand projects.