COS set the season beneath the surface, staging Spring Summer 2026 inside an emptied swimming pool in Seoul. A cast of actors and musicians, from Seungkwan to Park Gyuyoung, Lee Dong-wook, Ella, Choi Soo-young, Shin Hye-sun and Kim So-hyun, moved through the space with the same restraint as the clothes. The pool was left almost untouched, raw concrete, exposed depth, nothing softened. It didn’t try to become anything else. It held its own presence.
It could have felt dramatic, but it didn’t. The space stayed quiet, more backdrop than statement, letting the clothes sit as they are. The collection worked through contrast, structure against air, weight against lightness. Sheer layers traced the body without fully revealing it, while oversized shapes softened the outline. There were touches of the 80s and 90s, but nothing obvious. It showed in the looseness, in tailoring that sat slightly off the body before falling back into place.
SEVENTEEN’s Seungkwan wore an all white look built on cut. A sharply structured shirt tucked into high waisted tailored shorts, clean and controlled. Black socks and polished
leather shoes grounded it, adding just enough contrast.
Park Gyu-young moved in deep blue, softer, more fluid. The dress stayed close to the body while a loose layer draped across the top, adding movement without breaking the line. A light toned clutch kept everything balanced.
Lee Dong-wook kept it simple in all black. A lightweight shirt, slightly loose, tucked into high waisted trousers. Sleeves rolled just enough. The silhouette stayed long and
uninterrupted.
MEOVV’s Ella moved in navy, leaning into ease. Oversized outerwear with dropped shoulders, wide trousers that moved freely. The shape came from the fabric rather than
structure.
Choi Soo-young wore full red, but kept it controlled. A relaxed top tucked into loose trousers, finished with a simple black belt. The colour carried the look, the styling stayed
restrained.
Shin Hye-sun stayed in monochrome white. A structured shirt with a high waisted midi skirt, clean lines, minimal styling. Everything sat exactly where it should.
Kim So-hyun closed in muted grey. A sleeveless dress cut close to the body with a slight texture. Tall black boots and an oversized bag added weight without overcomplicating
the look.
COS didn’t try to make noise this season. It held back, and that was enough.
