BTS member Jung Kook has officially been named the new Global Ambassador for British luxury jewellery house Graff, adding another renowned maison to his growing portfolio of global luxury partnerships.
Founded in 1960 by Laurence Graff, the London-based jewellery house is celebrated for its extraordinary diamonds, rare gemstones and exceptional craftsmanship. Over the decades, Graff has become one of the world’s most respected names in high jewellery, with creations worn by royalty, celebrities and collectors around the globe.
The new campaign showcases Jung Kook wearing pieces from the Laurence Graff Signature collection, including an ear cuff, necklace, bracelet and rings. Captured in a sleek and refined setting, the campaign reflects Graff’s timeless aesthetic while highlighting Jung Kook’s effortless charisma.
In announcing the collaboration, Graff described Jung Kook as a cultural icon recognised for his versatility, creativity and captivating presence. The maison added that his commitment to continually pushing his artistry forward reflects Graff’s dedication to innovation, exceptional craftsmanship and excellence.
The appointment further expands Jung Kook’s impressive luxury portfolio. He also serves as a Global Ambassador for Calvin Klein, Hublot and CHANEL Beauty, continuing to strengthen his influence across the worlds of fashion, beauty and luxury.
The campaign is now available across Graff’s official platforms.
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