JINRO has officially introduced BTS member V as its first-ever Global Ambassador, marking a new milestone for the Korean soju brand.
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The announcement was accompanied by the campaign’s first image, featuring V holding a glass of JINRO against a bold red backdrop. The simple yet eye-catching visual offers the first look at the collaboration, with JINRO hinting that more campaign content will be released in the coming weeks.
As one of the world’s most recognised Korean soju brands, JINRO’s appointment of V reflects its growing global presence and aims to connect with consumers around the world through one of Korea’s biggest global stars.
Fans can expect more campaign images and exclusive content as the partnership continues to roll out.
Please drink responsibly.
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