Singapore is about to welcome one of Korea’s most beloved stars once again.
TSUBAKI has announced that brand ambassador Suzy will be making a special appearance in Singapore as part of the brand’s 20th anniversary celebrations. The event marks Suzy’s only Southeast Asian appearance, giving fans across the region a rare opportunity to see her in person.
The actress and singer will appear at the TSUBAKI の SALON Pop-Up on July 17, 2026 (Friday) at Plaza Singapura.
Running from July 13 to July 26, 2026, the immersive pop-up transforms Plaza Singapura’s Level 1 Main Atrium into a salon-inspired experience, celebrating two decades of TSUBAKI’s Japanese haircare expertise. Visitors can explore interactive experience zones, enjoy personalised hair and scalp analysis, discover the brand’s latest haircare innovations, including the new Dandruff Care & Repair range, and receive exclusive gifts with purchase and on-site freebies.
The pop-up will be open daily from 10:00 AM to 10:00 PM, although it will be closed for private events on July 13 and July 17 until 4:00 PM.
Fans also have the chance to meet Suzy through an exclusive lucky draw. From June 12 to July 12, 2026, shoppers who purchase eligible TSUBAKI products in a single receipt at Watsons Singapore, either in-store or online, will qualify for a random draw. One lucky winner will receive an exclusive on-stage meet-and-greet with Suzy. The winner will be announced on July 13, 2026 via TSUBAKI Singapore’s official Instagram account.
The celebrations continue after Suzy’s appearance with the TSUBAKI x Suzy Photobooth Experience on July 17. From 4:00 PM to 9:00 PM, visitors who follow @Tsubaki_SG on Instagram, share an Instagram Story from the pop-up, and include the hashtags #TsubakiSG and #TsubakiSalon will receive one complimentary photo strip, while stocks last.
From July 13 to July 26, visitors can also participate in an Instagram photo and video contest. Simply upload your favourite moments from the TSUBAKI の SALON Pop-Up, follow @Tsubaki_SG, and include the hashtags #TsubakiSG and #TsubakiSalon for a chance to win one of 14 TSUBAKI hampers worth S$203.50 each.
Whether you’re hoping to catch a glimpse of Suzy or discover TSUBAKI’s latest Japanese haircare innovations, this anniversary celebration promises plenty of memorable experiences for beauty lovers throughout the two-week event.
TSUBAKI の SALON Pop-Up
- Venue: Plaza Singapura, Main Atrium, Level 1
- Dates: July 13 to July 26, 2026
- Opening Hours: 10:00 AM to 10:00 PM daily
- Special Appearance by Suzy: July 17, 2026 (Friday) at 3PM
If you’re planning to visit, be sure to mark your calendar, as Suzy’s appearance will be her only Southeast Asian stop for this special anniversary celebration.
Article source, images courtesy of PR People | TSUBAKI
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