BTS’ V has been named the new global ambassador for Champion, stepping into his latest fashion role with the American sportswear brand.
V stars in Champion’s “True Champion” campaign, a project that brings together individuals who have shaped their own path across music, style and culture. For V, the campaign adds another side to his growing fashion portfolio, this time moving into the world of classic American sportswear.
Founded in 1919, Champion has built more than a century of history around athletic and everyday wear. The brand has become particularly recognised for its sweatshirts, hoodies and signature Reverse Weave construction, with pieces that have moved far beyond sports into streetwear and everyday wardrobes.
V brings his own presence to the campaign, pairing Champion’s casual identity with the personal style that has followed him both on and off stage.
The first look at V for Champion is now out, marking the beginning of his new role as the brand’s global ambassador.
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