NNT MODE

SEVENTEEN’s VERNON has joined MARITHÉ+FRANÇOIS GIRBAUD as its new global ambassador, making his first appearance for the brand in its latest Seoul campaign.

For the first campaign, VERNON wears pieces from the Seoul Exclusive Collection, including MARITHÉ+FRANÇOIS GIRBAUD’s signature denim and graphic T-shirts. The Seoul Exclusive Collection brings the French label’s denim background into the city that has become an important part of its more recent story. The campaign also feels close to VERNON’s own style, keeping things casual rather than overly styled.

VERNON for the Seoul Exclusive Collection

VERNON’s campaign puts that Seoul connection at the forefront. The Seoul Exclusive Collection will be available at Villa de Hannam, Myeongdong, Seongsu, Hongdae, Dosan, Gwangjang Market and The Hyundai Seoul.

The collection will also be released online on August 11 at 5 PM KST.

For VERNON, the campaign marks the beginning of his new role with MARITHÉ+FRANÇOIS GIRBAUD. For the brand, it is another look at how its French denim history continues to find a place in today’s Seoul fashion scene.