South Korean actor Kim Woo-bin is heading to Singapore this week for the opening of Jaeger-LeCoultre’s new flagship boutique at ION Orchard.
The actor, who serves as a global ambassador for the Swiss watchmaker, is set to attend the opening event on August 20, 2026, making an appearance at 3:50 PM SGT at ION Orchard’s Level 1 Atrium.
Kim Woo-bin’s Singapore visit brings the actor and Jaeger-LeCoultre together once again. Through his role with the Maison, he has appeared in campaigns and events that connect his understated style with Jaeger-LeCoultre’s world of fine watchmaking.
This time, the spotlight moves to Singapore as Jaeger-LeCoultre marks the opening of its ION flagship in the heart of Orchard Road, with Kim Woo-bin joining the occasion.
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