SEVENTEEN’s S.COUPS has joined Korean skincare brand ongredients as its new brand ambassador.
ongredients welcomed S.COUPS as its newest face through its official social media channels, marking the beginning of a new collaboration between the skincare brand and the SEVENTEEN leader. More content featuring S.COUPS is expected to follow.
ongredients takes a simple, minimalist approach to skincare, focusing on vegan and cruelty-free formulas made with carefully selected ingredients. Its products are created with sensitive and compromised skin in mind, with a focus on calming irritation, reducing the appearance of redness and supporting the skin barrier.
The brand’s name brings together “original,” “organic” and “one” with “ingredients,” reflecting its preference for straightforward formulas and ingredient-led skincare. Centella Asiatica, peptides and ceramides are among the ingredients found throughout its range.
Sustainability is also part of ongredients’ wider approach, extending from ingredient sourcing to more environmentally conscious packaging.
Its growing skincare line includes the milky Calming Lotion range and targeted sheet masks, with ongredients now reaching beauty shoppers beyond South Korea through international K-beauty retailers including Olive Young Global and YesStyle.
With S.COUPS stepping in as its latest ambassador, ongredients is giving CARATs another reason to keep the Korean skincare brand on their radar. The first campaign featuring S.COUPS is one to watch.
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