SEPHORA and CJ OLIVE YOUNG are expanding their partnership into Southeast Asia, bringing a new selection of Korean beauty brands to Singapore, Malaysia and Thailand from September 2, 2026.
More than 180 products from 20 K-Beauty brands will be available at SEPHORA stores across the three markets, as well as through the SEPHORA app and online. The selection of brands will differ by country.
The line-up includes BIOHEAL BOH, Torhop, S.NATURE, beplain, ongredients, make p:rem, Cell Fusion C, THE LAB by blanc doux, REJURAN, numbuzin, SUNGBOON EDITO, DR. ALTHEA and Arencia, alongside other Korean beauty names.
The selection was curated by OLIVE YOUNG based on beauty trends in South Korea, customer interest and product performance. For shoppers in Southeast Asia, it also means easier access to brands and products that would usually be picked up during a trip to Korea or ordered online.
OLIVE YOUNG has become a familiar stop for beauty shoppers visiting South Korea, with its stores carrying everything from skincare and makeup to haircare and wellness products. Through the partnership, part of that K-Beauty selection will now be available directly through SEPHORA in the region.
OLIVE YOUNG Comes to SEPHORA Stores
The launch will also see SEPHORA and OLIVE YOUNG set up limited-time K-Beauty Discovery Launchpads at three locations: ION Orchard in Singapore, Fahrenheit 88 in Kuala Lumpur and Siam Center in Bangkok.
The spaces will give shoppers a closer look at the brands and products included in the launch, with product sampling, beauty education, Korean beauty routines and interactive experiences planned across the three locations.
Some of the products and brands featured at the Launchpads are also not widely available across Southeast Asia, giving shoppers another place to discover what is currently gaining attention in Korea.
Selected purchases will also receive an OLIVE YOUNG pouch and charms while stocks last.
SEPHORA x OLIVE YOUNG will launch across Singapore, Malaysia and Thailand on September 2, 2026.
NNT MODE 