G-Dragon’s PEACEMINUSONE is expanding beyond fashion and art, with plans to introduce its own beauty brand in the first half of 2027.
Named PEACEMINUSONE BEAUTY, the new venture is being developed with South Korean beauty company Goodai Global. Both companies will be involved in shaping the brand, from its initial concept and creative direction to product development.
Over the years, PEACEMINUSONE has become closely associated with G-Dragon’s personal style. Its clothing, accessories and collaborations have attracted attention among fashion enthusiasts and K-pop fans alike. Now, the label is preparing to bring that same identity into the beauty market.
For those familiar with PEACEMINUSONE, the move is an interesting one. The label has always had a strong visual presence, and its expansion into cosmetics raises questions about how that aesthetic might translate into beauty products.
At this stage, neither company has revealed what the first collection will include. There is no confirmation on whether PEACEMINUSONE BEAUTY will focus on makeup, skincare or other categories. Product designs, pricing and an exact release date have also yet to be disclosed.
What has been confirmed is that the brand will make its debut in South Korea, with plans to expand into international markets, including Japan and the United States.
Rather than introducing a one-off collection, the companies intend to develop PEACEMINUSONE BEAUTY as a long-term business, with both sides contributing their respective experience in design and beauty.
More details about the brand and its upcoming products will be shared through its official Instagram account, @peaceminusonebeauty.
With its debut expected in the first half of 2027, PEACEMINUSONE BEAUTY is one to watch, particularly for those who have followed G-Dragon’s work beyond music. For now, the first collection remains under wraps.
